What we built.

Our own products, client projects and what Sam and Nick built before. No case decks. No invented KPIs.

Own products

AI products we run ourselves. Proof we ship, not just advise.

  • AI media upscalerupres.ai

    AI tool

    upres.ai

    Our own AI product. Upscale video and images to broadcast quality in seconds. Live in production, paying users, running on exactly the same stack we ship to clients.

    • Next.js
    • AI Gateway
    • Vercel

    On the record

    • Live paying users in production.
    • Same stack as our client projects.
    • AI upscaling to 4K and 8K.
    upres.ai
  • Personal AI health coachhealify.ai

    AI app

    Healify

    Sam's AI health companion for everyday life. Anna coaches you across 12 pillars — sleep, nutrition, fitness, mental health, and more. Remembers your context. In TestFlight beta.

    • React Native
    • AI agents
    • AgentCore

    On the record

    • Agentic AI across 12 health pillars.
    • Remembers your context over time.
    • In TestFlight beta.
    healify.ai
  • AI inbox assistantinboxassist.ai

    AI assistant

    Inboxassist

    AI email assistant for Gmail. Reads, categorises, summarises, drafts in your tone. 100+ languages. Chrome extension, live, paying users.

    • Gmail API
    • AI Gateway
    • Next.js

    On the record

    • AI categorisation and smart drafts.
    • Summaries in your tone.
    • Live Chrome extension.
    inboxassist.ai
  • React Native build cloudxpod.run

    Build cloud

    xPod

    AI-native cloud build platform for React Native. Builds for iOS, Android and web on ARM with smart caching and AI error diagnosis — 10x faster, 90% cheaper.

    • ARM cloud
    • AI agents
    • React Native

    On the record

    • React Native builds on ARM.
    • Live in public beta.
    • Smart caching + AI error diagnosis.
    xpod.run
  • AI shade finderhueman.beauty

    AI plugin

    Hueman

    AI skin-tone matcher as a Shopify plugin for beauty brands. Customers see their right shade before they buy. Brands get fewer returns and higher conversion.

    • Shopify
    • Vision AI
    • Next.js

    On the record

    • Shopify plugin, AI skin-tone match.
    • Fewer returns, higher conversion.
    • Live to the beauty audience.
    hueman.beauty
  • DevOps AI agents
    github.com/Lifecycle-Innovations-Limited/claude-ops

    AI platform

    Claude-ops

    Claude Code marketplace with 14 autonomous agents and 30 slash commands for solo founders running a portfolio. Inbox triage, CI merging, financial analysis — 22 integrations. Open source on GitHub.

    • Claude Code
    • AI agents
    • TypeScript

    On the record

    • 14 autonomous agents.
    • 30 slash commands, 22 integrations.
    • Open source on GitHub.
    github.com/Lifecycle-Innovations-Limited/claude-ops

For clients

Operational systems a client is leaning on today.

  • Shopify ops cockpit

    AI cockpit

    Buvanha cockpit

    We built a cockpit for this Shopify founder in one working day. Inventory, purchasing, returns and service — all on one screen instead of four tools and three people.

    • Next.js
    • Shopify Admin API
    • Supabase

    On the record

    • Built in one working day.
    • One screen, four workflows.
    • Shopify Admin API + our agents.
    Internal — on request
  • Multi-channel ops cockpit

    AI cockpit

    BOXR cockpit

    Multi-channel cockpit for a ChannelDock seller across several channels and warehouses. Orders, inventory per location, shipping and support — one overview instead of seven tabs.

    • Next.js
    • ChannelDock API
    • Supabase

    On the record

    • Multi-channel orders, one dashboard.
    • Inventory per warehouse, real time.
    • ChannelDock API + our agents.
    Internal — on request

More cases on request. We'd rather show a working system in a conversation than a hero shot on a site.

Before

What Sam and Nick built before Hey Future existed.

  • Creator platform

    Fangage

    Creator fan platform Sam and Nick co-founded in 2016. Sold to Triller in 2022. Stayed active until the acquisition.

  • Digital agency

    Stimmt

    Digital agency Nick ran for thirteen years. Recognised with Emerce 100 and Fonk 150. Became the seed for what later grew into Loyals.

  • Angel fund

    Hello World Investments

    Angel fund Sam and Nick co-founded in Amsterdam. Investments in early-stage startups we know first-hand through our network.

  • Music label

    Heartfeldt

    Independent music label with records, publishing and foundation under one roof. Sam has run it since 2015, independent of the majors.

  • Music artist

    Sam Feldt

    Sam stays active as a touring and releasing artist. The music informs how we think about creators and platforms.

No case decks. No invented KPIs. If you want to know more about one of these, ask in the conversation — then we'll also tell you what didn't go well.