Hey Future.

What we built.

Our own products, client projects and what Sam and Nick built before. No case decks. No invented KPIs.

Own products

AI products we run ourselves. Proof we ship, not just advise.

  • Active

    upres.ai

    Our own AI product: upscale video and images to broadcast quality, fast. Live in production, paying users, running on the exact same stack we deliver to clients.

    • Next.js
    • AI Gateway
    • Vercel

    On the record

    • Live paying users in production.
    • Same stack as our client projects.
    upres.ai

  • Founded

    Healify

    Mobile healthcare app led by Sam: agents that run intake conversations, write documentation and offload practitioners. Live in the App Store, used in clinical practice today.

    • React Native
    • AI agents
    • Supabase

    On the record

    • Agentic AI live on mobile.
    • Used daily in clinical practice.
    healify.ai

  • Founded

    Inboxassist

    AI mail assistant for Gmail that reads, categorises, summarises and drafts replies in your tone. 100+ languages, pay-as-you-go, no subscription. Live in production.

    • Gmail API
    • AI Gateway
    • Next.js

    On the record

    • AI categorisation, smart drafts and inbox summaries.
    • Pay-as-you-go, no subscription.
    inboxassist.ai

  • Founded

    xPod

    AI-native cloud build platform for React Native. iOS, Android and web builds on ARM with smart caching and AI-driven error diagnosis — 10x faster and 90% cheaper than the classic option.

    • ARM cloud
    • AI agents
    • React Native

    On the record

    • React Native builds on ARM, public beta.
    • Smart caching + AI error diagnosis.
    xpod.run

  • Founded

    Hueman

    AI shade-matching for Shopify beauty brands. Shoppers find their perfect make-up shade through AI skin-tone analysis — fewer returns, higher conversion for the brand.

    • Shopify
    • Vision AI
    • Next.js

    On the record

    • Shopify plugin with AI skin-tone analysis.
    • Fewer returns, higher conversion.
    hueman.beauty

  • Co-founded

    Claude-ops

    Business-OS for Claude Code that Sam and Nick built together. One terminal command delivers a three-second briefing on infra, CI/CD, communication (Slack/email/WhatsApp/Telegram), open PRs, sprint status and revenue. Shipped as a Claude Code plugin.

    • Claude Code
    • AI agents
    • TypeScript

    On the record

    • 14 autonomous agents, 30 slash commands, 22 integrations.
    • Open source on GitHub.
    github.com/Lifecycle-Innovations-Limited/claude-ops

For clients

Operational systems a client is leaning on today.

  • Built

    Buvanha cockpit

    In one day we built a cockpit that drives the entire supply chain of this Shopify founder: inventory tracking, purchasing automation, returns handling and customer service — all on one screen. The work that used to be split across four tools and three people now lives in one interface.

    • Next.js
    • Shopify Admin API
    • Supabase

    On the record

    • Built in one working day, live on day two.
    • Inventory, purchasing, returns and service on one screen.
    • Shopify Admin API + our own agents for routine work.
    Internal — on request

  • Built

    BOXR cockpit

    Multi-channel cockpit for a ChannelDock seller operating across several sales channels and warehouses. Orders, inventory per location, shipping and customer questions in one overview. The founder no longer has to jump between seven tabs to know where a package is.

    • Next.js
    • ChannelDock API
    • Supabase

    On the record

    • Multi-channel orders on one dashboard.
    • Inventory across multiple warehouses, in real time.
    • ChannelDock API + our own automations on routine work.
    Internal — on request

More cases on request. We'd rather show a working system in a conversation than a hero shot on a site.

Before

What Sam and Nick built before Hey Future existed.

  • Co-founded

    Fangage

    Creator monetisation platform Sam and Nick co-founded in 2016. Raised €2.3M. Acquired by Triller in 2022.

  • Founded

    Stimmt

    Dutch digital agency. Nick started it at eighteen and ran it for thirteen years. Emerce 100, Fonk 150.

  • Shareholder

    Loyals Group

    Dutch group that acquired Stimmt in 2021. Nick has been a shareholder and operator inside the group ever since.

  • Co-founded

    Hello World Investments

    Angel fund Sam and Nick co-founded. Early cheques into founders building exactly the software we wished existed when we started out.

  • Founded

    Heartfeldt

    Record label, music publishing and foundation by Sam Feldt. Operational home for the artistic project and the charitable work.

  • Active

    Sam Feldt

    Sam's artist project as DJ and producer. Tours and releases alongside the operational work — not instead of it.

No case decks. No invented KPIs. If you want to know more about one of these, ask in the conversation — then we'll also tell you what didn't go well.